First invented in 1890s 1950s the use of asbestos 1970s asbestos brake pads were discovered health threatening 1980s Semi‐metallic types (Kelvar + steel) 1990s Ceramic types
MDD-ABRUM Cellulose Brake Pads
Formulated by Mr Michael Lim in 2002
Commercially sold in 2010
Over 200,000 brake pads sold in Indonesia, Malaysia & Singapore
It is made of mainly plant fibres
Its property profile has been modified selectively in order to meet different vehicle tonnage requirements
Meets TUV brake pads standards and requirements
Currently about 5,000 brake pads are produced every month
About 300 auto workshops currently using MDD-ABRUM brake pads